Firstier Bank- Banking Upon TrustIn this day of impersonalized and faceless banking services, there remain banks that believe in providing the personal touch and being a strong part of the local community. Firstier Bank situated in the northern part of Colorado, is not just a bank, it is an institution that is committed to provide personalized services to the residents of the state. The Firstier Bank is an independent banking institution that is privately owned. The first location that the bank was setup in was Kimball, Nebraska in the year 1963 by Joel Weins. The Firstier Bank has a total of 8 branches in the state of Colorado. Each branch is geared towards providing a personalized level of service that would not be possible with a large trans-national bank. The bank is now working towards opening a total of eight new branches by the end of 2008. It is a localized bank that provides services oriented towards the people in small towns and metros in Colorado. People in these small towns are hard working, fun loving, polite and good-natured. People in this state are generally very own to earth and careful with how they spend their money. They would prefer talking to their banker to finalize their retirement plans than use a financial calculator on a bank website. The point is that the Firstier bank is oriented towards serving people in these communities. The bank realizes that in order to win the trust of the people living in the small towns of the state, they have to be a part of the community. People in Colorado would be comfortable knowing their banker by name. That would not be possible if you were living in a bustling metro like Los Angeles or San Francisco or Chicago as for that matter. The bank is committed towards helping small businesses to thrive and supporting local philanthropic causes. The bank also supports housing schemes for people who are in the low to moderate-income brackets. The bank is also a part of a number of community-based organizations such as the University of Colorado RE Education Foundation and the Colorado's Women Chamber of commerce. The bank provides services such as personal savings accounts, personal loans, and telephone banking amongst a host of other services. It however does not issue a personal credit card. It does issue business credit cards that have very competitive interest rates. The bank in spite of orientation of personalized service provides online banking solutions that are at the forefront of technology. The bank's transaction systems are encrypted and secured by 128-bit encryption technology, which is incidentally the most sophisticated form of encryption that is available today. How many of us can possibly remember their own banker's name? If you are living in Colorado and are banking with Firstier Bank, chances are that you will not look up to your banker as a financial adviser but also have a good personal relationship with your banker. |